【学术讲座】西蒙菲莎大学虞云至君博士学术讲座通知

虞云至君,西蒙菲莎大学市场营销系博士,研究方向是物理和数字领域的消费者财产和心理所有权、消费者心理的阴暗面。

 

时间:10月18日(星期一)上午9:00-10:30

地点:腾讯会议,ID:108 483 264

 

讲座题目:The Secrets to Having It All: How We Develop Psychological Ownership Towards Entities We Don't Legally Own

 

讲座摘要:Consumers may experience psychological ownership, or the feeling of “this belongs to me”, over objects, ideas, space, or organizations. Prior research has shown that psychological ownership can be experienced independently of the presence of legal entitlement. In two papers, we seek to understand 1) how psychological ownership can be experienced towards another object that consumers do not legally own merely through physical similarity (Paper 1), and 2) how consumers may experience the feeling of ownership toward another human entity, and alternatively, affect people’s attitudes and behaviors towards other groups of people (e.g., their children, spouses, employees, etc.; (Paper 2). Our research contributes to the literature on psychological ownership by understanding how consumers’ perceptions of ownership and entitlement may emerge in unconventional ways across different domains and contexts.

欢迎感兴趣的老师和同学参加。

 

哈尔滨工业大学经济与管理学院

人事与师资办公室

2021年10月13日