地点：腾讯会议，ID：108 483 264
讲座题目：The Secrets to Having It All: How We Develop Psychological Ownership Towards Entities We Don't Legally Own
讲座摘要：Consumers may experience psychological ownership, or the feeling of “this belongs to me”, over objects, ideas, space, or organizations. Prior research has shown that psychological ownership can be experienced independently of the presence of legal entitlement. In two papers, we seek to understand 1) how psychological ownership can be experienced towards another object that consumers do not legally own merely through physical similarity (Paper 1), and 2) how consumers may experience the feeling of ownership toward another human entity, and alternatively, affect people’s attitudes and behaviors towards other groups of people (e.g., their children, spouses, employees, etc.; (Paper 2). Our research contributes to the literature on psychological ownership by understanding how consumers’ perceptions of ownership and entitlement may emerge in unconventional ways across different domains and contexts.